Marketing Services

With over 75,000 applications in the Apple iStore to compete with, it is important to not only create a quality application, but to market it effectively. At Appency, we will take your iPhone application and apply both traditional and iPhone specific marketing tactics to help your application succeed!




SEO Re-drafting of the application description page to maximize appearances in iStore search results. Includes recommendations for category placement when appropriate. Includes reviewing service – 20 users will download and leave a review for your app. Please note these are unbiased reviews and our focus group is unpaid. We do not assure your reviews will all be positive.

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PR Service Drafting of press release and submission into media channels including industry specific websites and blogs, and major news media outlets though the Associated Press. Includes tracking and reporting of media pickups and in-bound contact management.

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Blog Review Submission of application to multiple iPhone application review blogs. This includes application write-up and contact management. Paid review sites not included (though will try to negotiate “good cause” wavier”.)

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Video Creation Creation of a 1-3 minute video review of the application and submission to various video engines (YouTube, etc) Request Quote
Focus Group & Analysis Guided one hour focus group with 5-10 consumers to use the application and provide recommendations. Includes separate analysis by WatkinsMobile and write-up of all focus group findings. Fee + $10 per consumer (payment for time)

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Performance Based Bonuses


Category Top 100 Achieve top 100 status in any iStore category


Category Top 20 Achieve top 20 status in any iStore category


Other Services


Design Services Ad, web or interface design as needed.


Promotion Creation Creation of promotions or sweepstakes to drive downloads of your mobile application product.

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Application Porting Adaptation of your mobile application to additional platforms (J2ME, Blackberry, Symbian, etc)

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for more information or additional services, contact


4 responses

22 08 2009
Welcome to The Appency Press! « The Appency Press

[…] Marketing Services […]

23 09 2009
Want to do a Sale on Your App? Try this Friday! « The Appency Press

[…] Marketing Services […]

3 10 2009
How to Read AdMob’s Mobile Metrics Reports « The Appency Press

[…] Marketing Services […]

4 10 2009
How to Read AdMob's Mobile Metrics Reports | The Appency Press

[…] to generate impressions. It also makes it so much more important for free apps to be utilizing effective marketing strategies to help them garner their share of that traffic in an increasingly competitive market […]

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